EXCEL and Newamstar Grow in Chad Together


Chad is one of the inland countries in the middle Africa. North to Libya, east to Sudan, south to Central African Republic, southwest to Cameroon and Nigeria, and west to Niger. Chad is called “Dead Heart of Africa” because of its special geographic location, which is in the center of Africa, remote from the sea, with high temperature all year round, and most of the territory is covered by the desert.

On the world map, you may easily find the location of Chad, however, trading and cooperation between Chad and China is not easy, as it is a long distance between two countries and the cooperation is not easy to be connected. In recent years, with the globalization trend, Newamstar starts its expansion journey in Chad, and is confident and honest to find the partner in Chad, and finally the cooperation was set between Newamstar (China) and Excel (Chad).

In 1993, Albedey Group is established in Sudan. And within few years’ time, the group expands its branches to Ethiopia, British, Chad and South Sudan, etc. At present the group business covers from trading, road construction, equipment leasing, real estate, painting, chicken farm, gold mining and EXCEL brand bottled water. And with the better management and development for decades’ time now the group has become larger and larger.

EXCEL brand was established in 2003, and after being on the market for over 10 years’ time, the brand now has harvested good public’s praise in the market and received many good comments from the customer, due to its good water resource, pleasant taste, as well as good brand image. Now EXCEL is one of the largest bottled water suppliers in Chad.

In 2013 summer, it is the first time that EXCEL and Newamstar come together and met each other. The two parties finally signed the agreement for one 16000BPH (750ml) complete filling line after continuous discussion and negotiation through factory visiting, customer’s line investigation and technology communication.

Especially, the visiting of GANTEN factory in Nantong impressed the project team from EXCEL very much. All people from EXCEL were amazed and impressed by the high efficiency running, and the reasonable design of the whole production line of Combiblock. The customer accepted Newamstar when they saw the filled bottle “running” on the conveyor by giving a thumb-up gesture. Compared with the low speed line, the project team from EXCEL was really shocked when they met such high capacity and high efficiency production line.

For the purpose of rational configuration of the line, and in order to assist EXCEL to have better development in Chad, Newamstar tries the best to support customer comprehensively. During the discussion period, Newamstar proposed many good advices for EXCEL and talked about the trend and situation of global development of bottled water to EXCEL, based on Newamstar’s long time experience in this industry.

As EXCEL team express that they believe EXCEL will get more and more market share and expand its market better and better in Chad through the cooperation between EXCEL and Newamstar.


Newamstar High-speed Blowing-filling-capping Combiblock combines the blowing systemfilling system and capping system in one integrated system, reducing several intermediaries suchas transmission, empty bottle handling and storage processes, which improves packaging hygienic condition and reduces packaging ross-contamination so as to improve the overall operating efficiencybut lower the energy consumption, thereby reduces the overall production cost of enterprises.

Newamstar High-speed Blowing-filling-capping Combiblock

Stable infrared ray heating system and independent heat balance device ensure the stable temperature of the preform, even color of the bottle and increase of the output.

Special designed twice-blowing system can monitor the pressure in each mold in order to provide accurate real-time parameter for operator. It is easy for the operator to adjust the parameter and ensure the stability of bottle forming.

High-speed and high-accuracy diaphragm type filling valve: Equip air back channel which is separated from liquid carousel, by which, the air replaced from the PET bottle won’t enter liquid carousel to avoid second pollution. Equip cleaning dummy bottles which can realize online CIP.

Sanitary and washable capper:Optimized cam surface design ensures the minimum
impact force of the capper .Bottle discharging starwheel is screwing decently, so it is unnecessary to adjust the conveyor height during bottle format change.

Driven by innovation and win the market by quality!

Newamstar has focused on liquid packaging industry since from its establishment. Taking innovation as guide and basis, we have been forging ahead constantly.

As an outstanding company in China high-end equipment industry, Newamstar has built a dimensional product system gradually including beverage, milk, alcohol, condiment and daily used chemicals. We have won many innovative “China First” for various products. All these achievements and milestones will be fixed and memorized in the long history of Newamstar.


In recent years, with the increasing of automation and production capacity of liquid food packing line, contradictions between inventory and production capacity have become increasingly prominent. At the same time, with the increase of land cost and labor cost,traditional discrete model of warehousing and logistics using single logistics equipment or personnel to carry out the transportation of product and raw materials has been outdated.

With the deepening of “industry 4.0” and “Internet +” concept, the Chinese industry is transforming from the traditional labor-intensive to the industrial automation, and the traditional management mode based on people is turning to computer-based Information and modern management. Intelligent equipment represented by robot and a new generation of logistics model with the function of data collection, management and data tracing is being more widely used in the market.

Intelligent stereoscopic warehouse system: the first choice of beverage factory to upgrade the modern warehousing and logistics

As the Chinese leader in the field of liquid packaging, Newamstar accumulated rich experience in long-term development. By industry research, product technology development and the integration of industry resources over one year, Newamstar introduced the concept of “Internet +” into the production line followed by the pace of “Industry 4.0”. On the basis of rising the capacity and stability of liquid packaging production line, Newamstar optimized the structure of production lines and improved the level of automation of the production line by reducing the cost, and improving the quality and efficiency.

System composition:

  • Goods transition and storage – high rise shelf, tray and container.
  • Check in & out device – palletizer.
  • Check in & out distribution system – roller and chain conveyor, distributing vehicle, lifter, etc.
  • WCS control system – includes check in-out device controlled by computer, distribution system, various kinds of inspection and safety device controlled by electricity.
  • WMS warehouse management system – warehouse account management, data analyzing, goods site arrangement, device operation and warehouse storage display, etc.

A double extension tunnel stacking machine is adopted in the projects of“Moon over a Fountain Co. Ltd”, which achieve an effective balance between capacity and efficiency by improving space utilization and flexibility of warehousing in a limited space. The production line is connected with the warehouse directly, so a lot of material transfer links was saved. With advance internet technology, it realizes the resources and data sharing and connection between the ERP(enterprise resource management system), MES (manufacturing execution system) and WMS (warehouse management system) to reduce the mistakes and speed up access of the goods. Compared with the traditional discrete warehouse, Intelligent stereoscopic warehouse system can save the cost of land investment, reduce labor intensity, improve the working environment and reduce labor costs, finally improve the production efficiency and the level of modern management by making packaging and storage system Integrated, automated and intelligent.

In 2015, with excellent R&D design team and processing advantages of equipment manufacturing, Newamstar completed the development of automated warehouse system with tunnel stackerand RGV rail transport trolley. In the same year, Newamstar successfully presented it on CBST exhibition in Shanghai, and received wide attention from lots of companies in the industry. In 2016, automated material transport under special circumstances is solved by researching and developing non-rail AGV transport trolley. Through the introduction of advanced visual logistics simulation software, we can make simulation test in the project planning process, and do all kinds of system analysis and engineering verification for the model to get the final optimized the design. It can also quickly confirm the logistic equipment solution, further verify the feasibility of the project, provide improving and management basic data for the system, and reduce operating costs of production enterprises.

Currently, Newamstar are upgrading internal logistic system within the enterprise based on stereoscopic warehouse system, which is going to build an automated logistics system by using AGV non-rail intelligent trolley to distribute the raw materials, and create a new automated management system with the product lifecycle management, process management and information management.

A new era, a new chapter, a new dream. With the evolution and promotion of intelligent stereoscopic warehouse system, it will help beverage manufacturers to clarify and refine requirements, quantify data target and accuracy control of the production process, and finally help to realize the intelligent, automation and modernization of plant.